Storewide #1

Reel makes 100% tree-free, plastic-free household paper products.

The future of paper is here

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Generous-sized rolls fit perfectly in my paper towel holder. Love that you can tear off just a half sheet. Best fall, of course, they’re enviro-friendly & compostable.

Great Product!

Delivered right away!…the paper is a bit heavier so you use less, the rolls are a bit smaller but again you can use less so hopefully they will last as long as the previous brand. Good quality, I’m happy to be using a more sustainable product!

Delivered right away!…the paper is

The toilet paper is great. Even my wife and kids who can be fussy about things like this are happy with the change. If you have been on the fence, just make the switch. You won't regret it. I certainly havent.

Made The Switch To REEL Toilet Paper and Am loving It

I really ordered this TP to be more eco friendly, but thought I would be compromising the softness that I’m used to with my regular brand. To my surprise, Reel is perfectly soft, yet still firm enough for a clean wipe. Doesn’t rip apart, doesn’t leave a mess, and I don’t have to use as much. Highly recommend.

Exceeded my expectationsI 

We’ve been having Reel toilet paper delivered for 3 1/2 years now and will never switch! When people we knew we’re struggling to find toilet paper during the lockdown, ours was always delivered right on time. Great quality…great service!

Love our Reel!

There’s a lot to love, but don’t just take our word for it, see what our customers think!

Customers Love Reel

Single-use paper products are essential for our everyday lives, so we reimagined what paper could be and set out to make more sustainable paper goods. We tirelessly tested and designed each toilet paper and paper towel roll without virgin wood pulp or plastic packaging.

Committed To Reel Change

Sometimes green goods get a bad rap, but we believe you shouldn’t have to sacrifice quality to care for the earth. We engineer each roll to be super soft, strong, and durable while using only earth-friendly recycled fibers and bamboo fiber for an experience you (almost) won't believe.

Sustainability Without Sacrifice

This small change can have a big impact on our planet.

Plastic-free packaging 
Our bamboo toilet paper and recycled paper towels come in 100% plastic-free packaging that is recyclable and compostable.
 
Free of dyes & inks 
Premium, durable paper goods - without any of the added nasty stuff like bpas, inks, harmful chemicals, dyes, or fragrances.
 
Sustainable Paper 
We use FSC-certified recycled paper and bamboo wood pulp to make our paper, so no more trees are cut down for our recycled and bamboo paper products.
 
Carbon neutral freight shipping 
Our freight shipping practices produce a net-zero amount of carbon dioxide emissions.

Paper For The Planet

Reel makes 100% tree-free, plastic-free premium household paper products.

Take a deep breath - in that one second a plot of forest the size of a tennis court was lost to make paper products. We see a different path - one where the forests are left alone.